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2023 is the year Digital Sales Rooms (DSRs) became the cornerstone of digital sales transformation
Traditional selling models are ingrained into the fabric of companies, cultures, and processes. But they do not work with today’s digital-first customers. In 2023, we reached the tipping point where the pain of staying the same exceeded the pain of change. Simply put, we cannot sell the old way due to inconsistent and degrading revenue performance.
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