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The Imperative Alignment of Sales and Marketing in the Digital Age
In today's hyperconnected and rapidly evolving business, communications, and technology landscape, the convergence of sales and marketing functions has become more pronounced than ever before. Alignment between sales and marketing teams has emerged as a critical determinant of success. This blog delves into why it has become more essential than ever for sales and marketing teams to be fully aligned in their prospect and customer engagement strategy and explores how digital sales rooms serve as potent tools in facilitating this alignment and fostering enhanced customer engagement.
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Business development (and business development reps, also known as BDRs) get a bad rap. They’re traditionally viewed as the cold callers; the folks who chip away at a mountain of email addresses and phone numbers...
