Both large and small organization are adopting Account-Based Selling and Account-Based Marketing programs, but there are still many companies that are either just talking about them or not even thinking about them at all. One of the top factors preventing adoption? Executives fear they will lose valuable time and resources trying to implement internally. To put this fear to rest, we created an infographic detailing six simple steps to create the foundation for an account-based selling program. By focusing on the six steps listed out below, companies can quickly begin their account-based efforts while keeping resources to a minimum.
Launching a Dynamic Digital-First Customer Experience
Growth will always be a top priority for B2B companies. If not, customers will inevitably outgrow your offering, and your company will become obsolete.
How Do Account-based Marketing And Account-based Selling Work Together?
Account-based marketing and account-based selling. We’ve all heard of these concepts. They’ve been around for a while. Some of us in the B2B world use them. Some of us don’t (yet). One thing, however, is...