Both large and small organization are adopting Account-Based Selling and Account-Based Marketing programs, but there are still many companies that are either just talking about them or not even thinking about them at all. One of the top factors preventing adoption? Executives fear they will lose valuable time and resources trying to implement internally. To put this fear to rest, we created an infographic detailing six simple steps to create the foundation for an account-based selling program. By focusing on the six steps listed out below, companies can quickly begin their account-based efforts while keeping resources to a minimum.
POPULAR
The Imperative Alignment of Sales and Marketing in the Digital Age
In today's hyperconnected and rapidly evolving business, communications, and technology landscape, the convergence of sales and marketing functions has become more pronounced than ever before. Alignment between sales and marketing teams has emerged as a critical determinant of success. This blog delves into why it has become more essential than ever for sales and marketing teams to be fully aligned in their prospect and customer engagement strategy and explores how digital sales rooms serve as potent tools in facilitating this alignment and fostering enhanced customer engagement.
RELATED
How Sdrs Can Engage And Develop Every Contact And Account
Remember when you made a phone call and someone picked up and listened? Or when you sent an email and someone replied? Me neither. The truth is, only 19 percent of buyers want to connect with...
